Silverado EV "Big Game" Ad 2021 - End Tag
Commonwealth // McCann
Some jobs just work out nicely. I was pulled onto a little bit of hush hush job with a tight turn around. Lo' and behold this is where it ended up. Pretty cool. Although, a relatively simple animation it took a lot of work to iterate and achieve the right movement in the short time we had. Also, I created the logo from scratch in PS, Illustrator, and AE. Since this was the first big announcement a fully rendered logo didn't exist. It's amazing where a little faux 3D in AE and PS can get you.
Producer: Joel Signer
Artistic/Creative Director: Stefan Draht
Additional Animation/Design: Chris Rodriguez and Lyndsay McCully